TripAdvisor has been making a push for verified hotel reviews and plans on adding verified reviews from vacation-rental guests, as well.
Just over two months since Groupon made a brief foray into the top ten travel websites in France, consumers in the UK are now giving the site some action.
Short-term rental specialist HouseTrip is attracting more investment, this time a record $16.9 million from its existing backer Index Ventures and Balderton Capital.
TripAdvisor-owned Holiday Lettings has included user reviews on the site from today, but with an important twist: homeowners can verify the guest stayed at the property.
We heard this week vacation rental market leader HomeAway was charging into the Australian market through the acquisition of Realholidays.
HouseTrip will use a new funding round from Index Ventures to spearhead a plan to be the largest bookable holiday rental site on the web.
The number of overseas property owners based in the UK currently using HomeAway could fall by a fifth if controversial new tax proposals are implemented.
Holiday rental giant HomeAway would prefer to stay as a privately owned business for the foreseeable future because it is more fun, says CEO Brian Sharples.