Google Hotel Finder — OTA advertisers commandeer hotel pages

JW Marriott Chicago2

An advertising experiment in Google Hotel Finder enables Google and online travel agencies to blatantly and misleadingly cash in on hotels’ intellectual property.

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Southwest Airlines officially adds TripAdvisor reviews and stealthily debuts inspiration pages

getaway finder

Southwest Airlines announced improvements to its hotel pages, adding TripAdvisor ratings and reviews, and stealthily carried out a soft launch of the Southwest Getaway Finder, a themed search for destinations, hotels and flights.

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