I’ve always been a big fan of common sense – indeed, everyone should be, right?
Secret sauce for increasing guest satisfaction in hotels: Common sense
April 8, 2013 By 18 Comments
Black(mail?) cards are not welcome at hotels
March 12, 2013 By 9 Comments
Not deliberately trying to be controversial but the customer is always right, unless they are dead wrong.
Step forward Graph Search into the digital marketing mix for hotels
February 23, 2013 By Leave a Comment
There’s a well-known saying in real estate – “location, location, location” – which points to the great importance of, well, location when determining the desirability of a property.
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TripAdvisor basks in social graph integration with Facebook, eye-watering numbers revealed
February 14, 2013 By 3 Comments
TripAdvisor, wallowing in a 20% jump in revenue for 2012 compared to the previous year, also appears to be enjoying the fruits of its partnership with Facebook.
TripAdvisor launches system for hotels faced with blackmail from guests
January 28, 2013 By 22 Comments
It’s been part of the user review story for years – hotels worried about customers holding them to ransom with the threat of a bad review unless they get a refund or an upgrade.
TripAdvisor reveals some secret sauce for hoteliers to increase user engagement
December 4, 2012 By 1 Comment
TripAdvisor has crunched a heap of data to find out what increases the interaction between a hotelier and guests that leave reviews on the site.
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To increase scores and bookings, hotels must respond to guest reviews
August 31, 2012 By 4 Comments
Responding to online reviews from guests is crucial. It makes them feel heard, and it is one of the best ways to improve customer satisfaction and guest loyalty post-stay.
Mars Curiosity rover leaves first TripAdvisor review – not a happy visitor, might be fake
August 31, 2012 By 4 Comments
Looks like the red planet might be giving scientists and NASA plenty to get excited over since the arrival of the Mars Curiosity rover a few weeks back.
The truth about online hotel star ratings [CARTOON]
August 28, 2012 By 8 Comments
In the Good Old Days (there’s probably a trademark for that in the travel industry), hotel star ratings were normally worked out in a variety of ways.
GuestComment wants to make collecting hotel reviews as easy as pressing a button
Hotels have learned over the years that guest reviews are just part of the feedback process, many of which are now thrust on to the web on sites such as TripAdvisor.