If you’ve ever worked on a traditional web design project, it should come as no surprise that the most common way to get client sign-off on visual design is through comps.
Designing in the browser (not Photoshop) for a better user experience
April 29, 2013 By Leave a Comment
Getting the skinny on mobile in a one size does not fit all world
October 18, 2012 By 2 Comments
The current mobile conundrum is that there is no “one size fits all” solution.
Mobile travel apps: enjoy the opportunities but beware of the legal risks
August 27, 2012 By Leave a Comment
Mobile apps are pervasive and, in many cases, mobile is becoming the preferred interface to access software applications, especially in the travel sector where the fit is natural between provider and the traveler on-the-go.
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Mobile website to-do list for hotels [INFOGRAPHIC]
August 17, 2012 By 6 Comments
Various bits of research point to how consumers often have a poor experience when visiting hotel sites on a mobile, not least because the platforms have not been optimised for devices.
The long and convoluted road to a mobile travel strategy [Part 2 of 2]
August 9, 2012 By 4 Comments
We continue the journey to developing a mobile solution, a process which we began in the first part of the article.
The long and convoluted road to a mobile travel strategy [Part 1 of 2]
August 7, 2012 By Leave a Comment
Mobile is hot. Not the kind of incidences involving smoking iPhones, but as indicated by the almost daily write ups about the hike of travel related activities on mobile, how tablets are changing shopping behaviour, and the obligatory infographic.
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TripAdvisor mobile and tablet spike continues to soar
May 2, 2012 By 2 Comments
When TripAdvisor announced 2011 results back in February, the company said it would increase investment in mobile.
Top three hotel marketing myths (and the truth behind them)
April 13, 2012 By 16 Comments
Hoteliers have been marketing their properties on the web for years, but they need to constantly re-think their strategies in order to lead the pack.
Understanding developments at the sharp end of mobile travel technology
October 5, 2011 By 3 Comments
Just as execs at travel brands are understanding what a mobile strategy should be, developers of the actual products are digesting what could be a landmark moment in mobile technology.
How a destination used both mobile web and app, but the app won handsomely
September 14, 2011 By 3 Comments
I am always intrigued how tourism organisations that aren’t clients are approaching their mobile strategy, so was interested to hear how one in particular has found its native application performs five times better than its mobile site.
