If youâ€™ve ever worked on a traditional web design project, it should come as no surprise that the most common way to get client sign-off on visual design is through comps.
Mobile apps are pervasive and, in many cases, mobile is becoming the preferred interface to access software applications, especially in the travel sector where the fit is natural between provider and the traveler on-the-go.
Various bits of research point to how consumers often have a poor experience when visiting hotel sites on a mobile, not least because the platforms have not been optimised for devices.
We continue the journey to developing a mobile solution, a process which we began in the first part of the article.
Mobile is hot. Not the kind of incidences involving smoking iPhones, but as indicated by the almost daily write ups about the hike of travel related activities on mobile, how tablets are changing shopping behaviour, and the obligatory infographic.
When TripAdvisor announced 2011 results back in February, the company said it would increase investment in mobile.
Just as execs at travel brands are understanding what a mobile strategy should be, developers of the actual products are digesting what could be a landmark moment in mobile technology.
I am always intrigued how tourism organisations that aren’t clients are approaching their mobile strategy, so was interested to hear how one in particular has found its native application performs five times better than its mobile site.