In October 2012, Tnooz was among the first to draw attention to the potential damage that might occur, if an OTA such as Booking.com becomes the host of the new .hotel(s) domain extension.
The coming weeks could see Booking.com given the go ahead by ICANN for the .HOTELS top level domain.
With lots of talk in recent months about a bonanza of new domain name extensions being made available to anyone, perhaps more than one company would’ve bid for .FLY this week.
As we enter a brave new world of top-level domain names (TLDs), brought upon by the recent approval and registration process from ICANN, what are the opportunities for DMOs and CVBs?
A dramatic increase in the number of approved domain endings has been given the thumbs-up by naming board Icann, paving the way for what could be a massive change in corporate web strategy.