A guest article by Jay Sorensen of IdeaWorksCompany on how branded fares are generating profits for airlines. Frontier Airlines attributes a 22% revenue increase to the branded fare approach.
Branded fares: American Airlines and Frontier have kickstarted a revolution
April 5, 2013 By 2 Comments
Tnooz-Datalex Webinar VIDEO – Traveller experience: bridging divide between merchandising and loyalty
November 20, 2012 By Leave a Comment
Marrying merchandising and customer loyalty – arguably the holy grail of the modern airline. But how can they do it effectively and where does it head next?
The global all-stars of upselling and cross-selling have tricks to teach the travel industry
November 19, 2012 By Leave a Comment
More impact, higher margins — for top retailers, there’s method to their ancillary sales, says Amadeus and IdeaWorksCompany.
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Tnooz-Datalex FREE Webinar – Traveller experience: bridging divide between merchandising and loyalty
November 5, 2012 By
Airline merchandising and loyalty share a common objective to maximize profitability by delivering the desired branded traveller engagement and experience.
Airlines to net $36 billion in fees and upsells this year worldwide
October 29, 2012 By 2 Comments
That’s annual growth of 11% in ancillary revenue for the airlines.
Revealed: Winners in the battle for airline ancillary revenue
July 25, 2012 By 3 Comments
Airlines raked in ancillary revenues of at least $22.6 billion in 2011, says the latest joint study by Amadeus, a global distribution system, and IdeaWorks, a research firm. US airlines led the world by generating about 11 percent of their income from ancillary revenue.
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Shocking news: A la carte travel shopping is good for consumers
April 30, 2012 By 3 Comments
Confession: when looking for a suitable title for a new report, I deliberately chose “shocking” to attract attention to the topic.
Unbundling is evil – there must be a better way
January 31, 2012 By 6 Comments
GRS – that’s the new acronym being adopted to describe global distribution systems and their evolution – admittedly by the GDS themselves.
Will airlines with puny profits follow lead of fee-happy Spirit Airlines?
December 19, 2011 By 2 Comments
It has come to this for airlines: To succeed carriers should consider following Spirit Airlines’ lead and compete on price alone, charge fees for overhead bin space and other amenties, avoid weak-kneed customer service, etc.
Airlines to triple ancillary revenue via travel agency involvement
November 18, 2011 By 1 Comment
Travel agents could boost airline ancillary revenue threefold via technology being integrated by the global distribution systems and other airline system suppliers
