As I took a domestic India flight over a lazy afternoon last Sunday, I was pleasantly surprised to see them make some sterling efforts on the retailing front on-board.
Big Data – how airlines should use it more effectively to boost ancillary revenue
February 21, 2013 By 36 Comments
As we all know, the airline industry today is extremely interested in two major trends – Big Data and ancillary revenue.
The ultimate guide to airline customer relationship management and loyalty
January 2, 2013 By 7 Comments
Airline Frequent Flier Programs (FFPs) were introduced around three decades back by American Airlines in an attempt to reward repeat customers and build brand loyalty.
