Interactive Mobile @dvertising, which offers GPS-enabled mobile destination guides in partnership with tourism authorities at trade shows, attracted a $500,000 investment from Connecticut Innovations.
Reed Exhibitions to white-label iM@ mobile destination guide in Orlando
January 19, 2010 By 1 Comment
Reed Exhibitions and interactive Mobile @dvertising are set to implement the beginning stages of an agreement where Reed will white-label iM@’s GPS-enabled mobile destination guides at a series of U.S. trade shows.
Kerry Cannon Jr., the CEO of iM@, says the company this week plans to launch Orlando2Go, a mobile destination guide it’s producing with the Orlando CVB, and that iM@ will soon go live with a white-label version, PGAShow2Go, for Reed’s PGA Merchandise Show Jan. 28-30 at the Orange County Convention Center in Orlando.
Business members of the Orlando CVB get free listings in Orlando2GO, which can be accessed on iPhone, Blackberry and Android smartphones, and can add logos, maps, banner graphics, photos, click-to-call and text messages on a pay-for performance basis.
