We’re often asked if there are any statistics to show how useful having reviews on your website can be.
How to create both a channel and website social media strategy in travel
June 10, 2011 By 24 Comments
We know we NEED to get involved with social media – but a common theme for many in the travel industry is that they are unclear how to do it effectively and comprehensively.
How do airlines allocate resources to social media? [INFOGRAPHIC]
June 8, 2011 By 1 Comment
There is now plenty of evidence as to how airlines perform in social media but less is known as to how they manage the channel as part of their wider marketing and PR strategy.
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United, Continental and Travelocity offer Earth Day promotions
April 22, 2011 By 2 Comments
Continental Airlines pledges to donate $2 for tropical forest protection each time a customer uses its Android or iPhone apps to obtain mobile boarding passes as part of the airline’s Earth Day message.
JetBlue to unveil fast-track security product
April 22, 2011 By 2 Comments
JetBlue says it will be debuting a fast-track security product at select airports “in a couple of months.”
After Steven Slater social media episode, JetBlue sponsors Catch Me If You Can
March 16, 2011 By Leave a Comment
A little more than half a year after fed-up JetBlue flight attendant Steven Slater scurried down an emergency chute, the airline is promoting the new Broadway musical Catch Me If You Can.
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JetBlue and LAN Airlines go interline route with online booking on the way
March 8, 2011 By Leave a Comment
JetBlue and LAN Airlines implemented an interline agreement, enabling passengers to connect between dozens of U.S. cities and South America.
JetBlue to participate in AT&T ShopAlerts advertising program
February 28, 2011 By 2 Comments
JetBlue plans on being among around a half dozen launch customers for a new AT&T Advanced Ad Solutions and Placecast ShopAlerts advertising program.
JetBlue dismisses direct-connect, but may pressure online travel agencies
February 1, 2011 By 1 Comment
Was JetBlue sending a message to online travel agencies such as Expedia, Travelocity, Orbitz and Priceline that the airline’s participation on their websites should not be taken for granted?
JetBlue fastest-loading mobile website in Yankee Group study
October 29, 2010 By 2 Comments
JetBlue had the fastest loading mobile-website homepage among 48 transportation, technology, retail and mobile carriers in a new Yankee Group study.
