Much shedding of collective tears from other startups a few months ago when travel inspiration site Joobili announced it was closing its doors after almost four years in business.
Remember Joobili, the travel inspiration startup from Europe which had a nifty user interface and the financial backing of high profile tech investor Esther Dyson?
Trip planning service Joobili officially unveiled its own version of sponsored listings this week, a system to provide event organisers with better visibility on the site.
European travel content and trip planning site Joobili has won another round of funding from a group of existing investors and one of the continent’s largest music festivals.
The future of online travel is that the industry is moving from a transaction fulfilment model to platforms, systems, content and technology that cover the whole spectrum of the travel cycle/funnel/bow tie.
Joobili won the right to present at the European startup Seedcamp gig in London recently.
But despite being unsuccessful – as this blog post explains – their pitch makes for interesting viewing.
Take note of co-founder Jared Salter’s remarks on how to tackle the thorny issue of inspiration versus destination choice for online travel information suppliers.