The importance of relevancy cannot be overstated in today’s search marketing industry. At the back of every advertiser’s mind, there’s always the need to ensure the copy they produce will be relevant to the people they want to reach.
Search marketing in travel: Keep the real target in sight, chill out over Quality Scores
August 16, 2012 By 9 Comments
Expedia partners with Kenshoo on global search engine marketing deal
February 14, 2012 By 1 Comment
Hot on the heels of a deal to manage Kayak’s digital marketing needs, Kenshoo has been selected by Expedia to run its search marketing and social advertising globally
Kayak is getting all grown up and selects Kenshoo for digital marketing
January 11, 2012 By Leave a Comment
Seeking to navigate a changing digital advertising environment, Kayak tapped Kenshoo Enterprise for its digital marketing software platform.
