
Google is in the midst of a rolling launch to AdWords advertisers of Search Funnels, a tool designed to give them a view of the role played by consumers’ keywords clicks and ad impressions, sometimes days or weeks before the last-click conversion.

Google is in the midst of a rolling launch to AdWords advertisers of Search Funnels, a tool designed to give them a view of the role played by consumers’ keywords clicks and ad impressions, sometimes days or weeks before the last-click conversion.
Marriott International doesn’t take kindly to Google, Yahoo and Bing selling the hoteliers trademarks as keywords to competitors and expects the search engines to change their practices.

Are you a online travel agency, tour operator, or traditional travel agency with responsibility for travel booking?

Direct, social media, offline retail, mobile web, mobile app, website et al – travellers can search and book products and engage with brains in more channels than ever before.

The business travel sector is embracing apps, mobile web, micro-management and virtual concierge systems – but what is the best strategy and how do you implement it?

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