Google has high hopes for upper-funnel AdWords

assistclicks

Google is in the midst of a rolling launch to AdWords advertisers of Search Funnels, a tool designed to give them a view of the role played by consumers’ keywords clicks and ad impressions, sometimes days or weeks before the last-click conversion.

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Marriott International takes on search engines over trademark practices

bing

Marriott International doesn’t take kindly to Google, Yahoo and Bing selling the hoteliers trademarks as keywords to competitors and expects the search engines to change their practices.

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