7 marketing lessons from KLM’s space flight campaign

KLM Space Flight - Place in Space

Sky is the limit’ is the most common statement all of us will have heard when discussing innovative ideas. But, KLM Airlines has taken that statement seriously

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Google winding down B2B division at Frommers, travel sites need to find new content supplier

frommers biz

One area of the Frommer’s business that got little mention during the acquisition by Google last summer was the travel content service for other brands.

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KLM is at it again – combines the social graph, things-to-do and maps

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Dutch airline KLM continually gets the attention of its peers around the industry, more often than not for simply doing things online that are more than just selling flight tickets.

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Actions speak louder than tweets – a change in thinking from airlines with Twitter

KLM xmas

Buried at the end of a promotional video for Dutch airline KLM just before Christmas was the following slogan:

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The global all-stars of upselling and cross-selling have tricks to teach the travel industry

ancillary revenue innovation ideaworkscompany amadeus

More impact, higher margins — for top retailers, there’s method to their ancillary sales, says Amadeus and IdeaWorksCompany.

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The Scan: KLM taps WorldPay, fingerprints and Facebook will mash up at WTM, and more travel tech trade news

keyboard travel technology

American Airlines, Sabre, Uber, KLM, Ushuaia Ibiza Beach Hotel, Flip.to, EarthCam, and NextGreatPlace all appear in our roundup of the stories making news and driving opinion on 25 October.

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Cuddly interactive puppet to help KLM with difficult topics

klm flynt 2

The airline that bought us Meet and Seat is now hoping to engage its community with a cute character called Flynt.

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KLM continues smashing through social media, this time with piñatas

KLM's Pinata Party

The latest in KLM quirk comes in the form of the KLM Piñata Game that offers the chance to win 2 flights to South America by taking some of that inner troll out on an unsuspecting digital piñata.

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What Else? PrivateFly, Air France-KLM, Trazzler, TAP, Daily Deals body, WorldHotels

privatefly

PrivateFly grows, Air France-KLM wifi, Trazzler freebies, TAP apps, Global Daily Deal Assoc code of conduct, WorldHotels upgrades… What else is going on in the world of travel tech…

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Estonian Air lets passengers peek and seat via Let Me Think Facebook integration

estonian air

Estonian Air has opted for a more ‘privacy conscious’ social seating programme with the launch of Let Me Think

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