Liftopia provides ski-pass technology to newly minted The Mountain Collective

Mountain Collective + Liftopia

San Francisco-based lift ticket company Liftopia will power the new consumer-facing ski pass technology for the newly minted The Mountain Collective.

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When merchandising is no longer a slippery slope for ski operator

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A couple of years ago, Park City Mountain Resort’s merchandising efforts were relatively vanilla, with “a couple of pricing tiers and a handful of products.”

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