A recent Tnooz post explored why web bookings for mainstream tours and activities such as bus tours are still “largely a dream” and focused on operational issues such as the use of vouchers by tour providers.
Big tech alert: Long tail markets may leapfrog traditional travel retailers
October 24, 2012 By 8 Comments
Mozio tries to soften the hardest part of the journey — airport to hotel
June 15, 2012 By 9 Comments
Right on time, like a shuttle bus arriving at the hotel with punctuality, US-based startup Mozio sets out to be an airport transportation search engine, enabling travelers to efficiently navigate their transit choices from the airport to the hotel using varying modes of transportation and doing so like a local.
The most powerful travel distribution tool in the Long Tail is inspiration and connections
June 16, 2010 By 1 Comment
Arguments vary over the best route to customers, whether it’s distributed marketing, distribution of transactions or some other method.
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Highs of social media and lows of distribution in the Long Tail of travel
June 9, 2010 By 4 Comments
Making an enjoyable yet unique travel product available to a wider audience is difficult, as tour operators are continuing to find despite use of social media.
A theory about harnessing the Long Tail of Travel
May 19, 2010 By 1 Comment
With margins being squeezed at every point of the supply chain, the future for traditional outbound tour operators is apparently in destination management and to own Long Tail supply.
Fiverr – another wacky web idea or neat for the very end of Long Tail in travel?
March 8, 2010 By 12 Comments
Fiverr is a simple concept, attracting a fair amount of attention in the online tech media mostly for its ease-of-use, although its quirkiness has to be a factor.
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Why the Long Tail of travel is wagging the head of the dog
November 4, 2009 By 17 Comments
PhoCusWright published an article recently with the premise that travel companies in the long tail are taking traffic away from the big online travel agencies.
Certainly that feels true, given all the movement in what I call the “emerging travel segments” – emerging referring to their recent adoption of electronic distribution as a viable sales channel – including golf, tours and activities, timeshares and vacation (villa/apartment) rentals.
Let me say at the start that my definition of electronic distribution is any information provided electronically (to trading partners, distributors, brand.com) about the product (the safari, the castle in France), not just the transaction.
