Arguments vary over the best route to customers, whether it’s distributed marketing, distribution of transactions or some other method.
The most powerful travel distribution tool in the Long Tail is inspiration and connections
June 16, 2010 By 1 Comment
Highs of social media and lows of distribution in the Long Tail of travel
June 9, 2010 By 4 Comments
Making an enjoyable yet unique travel product available to a wider audience is difficult, as tour operators are continuing to find despite use of social media.
A theory about harnessing the Long Tail of Travel
May 19, 2010 By 1 Comment
With margins being squeezed at every point of the supply chain, the future for traditional outbound tour operators is apparently in destination management and to own Long Tail supply.
Advertisement
Fiverr – another wacky web idea or neat for the very end of Long Tail in travel?
March 8, 2010 By 12 Comments
Fiverr is a simple concept, attracting a fair amount of attention in the online tech media mostly for its ease-of-use, although its quirkiness has to be a factor.
Why the Long Tail of travel is wagging the head of the dog
November 4, 2009 By 17 Comments
PhoCusWright published an article recently with the premise that travel companies in the long tail are taking traffic away from the big online travel agencies.
Certainly that feels true, given all the movement in what I call the “emerging travel segments” – emerging referring to their recent adoption of electronic distribution as a viable sales channel – including golf, tours and activities, timeshares and vacation (villa/apartment) rentals.
Let me say at the start that my definition of electronic distribution is any information provided electronically (to trading partners, distributors, brand.com) about the product (the safari, the castle in France), not just the transaction.
