Superfly, the meta search company that bakes loyalty points into the flight booking process, has announced a new feature that signals a strategic shift.
The ultimate guide to airline customer relationship management and loyalty
January 2, 2013 By 7 Comments
Airline Frequent Flier Programs (FFPs) were introduced around three decades back by American Airlines in an attempt to reward repeat customers and build brand loyalty.
Can airline merchandising and loyalty co-exist?
November 20, 2012 By 3 Comments
Suppliers continue to talk incessantly about these two strategies for revenue generation: merchandising and loyalty. Can they co-exist peacefully? Can third parties do either well? In short, not yet.
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When trip planning and frequent flyer tools collide – Traxo buys GoMiles
September 25, 2012 By Leave a Comment
Two and a half years after arriving on the scene as a place to manage frequent flyer services, GoMiles has been acquired by social travel and trip planning provider Traxo.
MGM Grand’s loyalty program gets social, integrating sharing and transactional incentives
August 8, 2012 By 2 Comments
In a continued effort to increase engagement across channels, some hotel brands are reaching out and forming new partnerships to increase the value of a customer through the digital lifecycle.
Cancelon claims pioneering position in marketplace for unused hotel reservations
July 16, 2012 By 6 Comments
Apparently there is $10 billion wasted every year when travellers are unable to cancel a hotel reservation and get their money back.
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Carnival rewards cruise agents for online bookings and Spirit Cruises offers miles
January 31, 2012 By Leave a Comment
Seeking to spur travel agents to use online tools, Carnival Cruise Lines introduced a rewards program for travel agents where they earn points to redeem iPads and gift cards after using various online tools.
TLabs Reprise – GoMiles 12 months on
July 20, 2011 By 1 Comment
GoMiles is a US-based travel loyalty scheme management tool, which first featured on Tnooz in April 2010. So what happened in the intervening 12 months?
Hotel website Getaroom sold on phone bookings
November 22, 2010 By 1 Comment
getaroom, the hotel website created by the founders of hotels.com, is sticking with its strategy of driving customers to book over the phone instead of online.
Expedia to end ties with a Citi rewards program and start a new one
November 2, 2010 By 1 Comment
Expedia is launching a new rewards program in 2011 after terminating its relationship with Citi ThankYou Rewards in December.
