Superfly, the meta search company that bakes loyalty points into the flight booking process, has announced a new feature that signals a strategic shift.
Airline Frequent Flier Programs (FFPs) were introduced around three decades back by American Airlines in an attempt to reward repeat customers and build brand loyalty.
Suppliers continue to talk incessantly about these two strategies for revenue generation: merchandising and loyalty. Can they co-exist peacefully? Can third parties do either well? In short, not yet.
Two and a half years after arriving on the scene as a place to manage frequent flyer services, GoMiles has been acquired by social travel and trip planning provider Traxo.
In a continued effort to increase engagement across channels, some hotel brands are reaching out and forming new partnerships to increase the value of a customer through the digital lifecycle.
Apparently there is $10 billion wasted every year when travellers are unable to cancel a hotel reservation and get their money back.
Seeking to spur travel agents to use online tools, Carnival Cruise Lines introduced a rewards program for travel agents where they earn points to redeem iPads and gift cards after using various online tools.
GoMiles is a US-based travel loyalty scheme management tool, which first featured on Tnooz in April 2010. So what happened in the intervening 12 months?
getaroom, the hotel website created by the founders of hotels.com, is sticking with its strategy of driving customers to book over the phone instead of online.
Expedia is launching a new rewards program in 2011 after terminating its relationship with Citi ThankYou Rewards in December.