
Though loyalty programs in various forms have been in existence for a long time, credit for popularizing and institutionalizing them goes to the airline industry.

Though loyalty programs in various forms have been in existence for a long time, credit for popularizing and institutionalizing them goes to the airline industry.

Social media check-in and loyalty service Topguest has been acquired by ezRez Software, which counts major loyalty programs among its clients.

Testing the loyalty of its customer base, rewards program tracker UsingMiles.com is adding a subscription service to its offerings.

Two loyalty program tracking sites, Traxo and AwardWallet, are urging travelers to contact Southwest Airlines to reverse its no-tracking policy.

Growing out of a partnership between ezRez Software and PayPal, members of United Airlines’ MileagePlus loyalty program are expected next year to be able to use miles to pay for products and services directly from merchants who accept PayPal.

Social media buffs have Klout scores to show off, but now itinerary management service Traxo hopes its new Traxo Travel Score will also be a badge of honor.
UsingMiles.com introduced its site in beta, and publicized the hiring of Jon Nordmark, who invested in the company in 2009, as its new CEO.
Loyalty Partner Solutions entered into a $6 million contract to use Ness Technologies’ software products lab in Bangalore, India, to further develop Loyalty Partner Solutions’ product suite.

Users of TripIt’s premium service can no longer use TripIt Pro to track their Southwest Rapid Rewards after the airline sent a cease and desist letter to the itinerary management service.

Check-in at a participating hotel using any geo-location service, from foursquare to the much-anticipated Facebook check-in feature, and TopGuest will give you bonus points and special offers.

Are you a online travel agency, tour operator, or traditional travel agency with responsibility for travel booking?

Direct, social media, offline retail, mobile web, mobile app, website et al – travellers can search and book products and engage with brains in more channels than ever before.

The business travel sector is embracing apps, mobile web, micro-management and virtual concierge systems – but what is the best strategy and how do you implement it?

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