Superfly, the meta search company that bakes loyalty points into the flight booking process, has announced a new feature that signals a strategic shift.
Amadeus acquires Hitit Loyalty
April 8, 2013 By 2 Comments
Amadeus will integrate the world’s most popular back-end loyalty solution into its Altea Suite, boosting the revenue of its growing airline IT services unit.
What Crossover Rewards means for the future of loyalty programs
February 22, 2013 By 1 Comment
Delta and Starwood recently announced a watershed moment in the loyalty program space: a joint loyalty program that will provide perks across brands, aptly called Crossover Rewards. What does it mean for the future of loyalty programs?
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Which loyalty card is the best choice for travelers? [REPORT]
February 21, 2013 By 2 Comments
A veritable cottage industry has formed in recent years around travel hacking, mostly focusing on how to accumulate as many miles as possible for airline reward redemption.
Wifi not a deal breaker when it comes to recommending a hotel
December 13, 2012 By 10 Comments
Travellers might want free wifi in hotels, or in some cases just wifi (even paid) would be nice, but it may not be enough to dissuade them from telling friends about a property or abandoning it altogether.
Considerations for leveraging loyalty across mobile, web and in person
October 16, 2012 By 4 Comments
Businesses spent over $2 billion in cash in 2010 on loyalty programs. With all this cash floating around, what are some strategies for leveraging this opportunity into true loyalty that effectively drives revenue across channels?
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Tnooz-Collinson Latitude webinar: VIDEO – Ancillary services or customer loyalty
October 24, 2011 By 1 Comment
The travel industry is often told that it should seize the opportunity with ancillary services, without losing sight of the importance of customer loyalty.
Ancillary services and customer loyalty: partners or rivals?
October 24, 2011 By Leave a Comment
Ancillary services are a prominent part of modern life, illustrated primarily by the Euro 15.11 billion of ancillary revenue generated by airlines in 2010, a growth of 96% since 2008.
Tnooz-Collinson Latitude FREE webinar – Ancillary services or customer loyalty: where should the focus be?
October 6, 2011 By Leave a Comment
The travel industry is often told that it should seize the opportunity with ancillary services, without losing sight of the importance of customer loyalty.
The future of consumer loyalty in travel is social media
September 28, 2011 By 20 Comments
Bold statement, of course. But with a string of datapoints to demonstrate, it is no wonder travel brands are urged to think of social media as more than a one-way marketing channel.
