Big Data. There’s no escaping it. It’s catchy. It’s generic enough that everybody is using it for everything. It’s a one-size-fits-all phrase. Right?
What every marketer needs to know about Big Data in the travel industry
October 23, 2012 By 10 Comments
Big Data and the infinite possibilities for the travel industry
January 4, 2012 By 11 Comments
Similar to most up-and-coming technologies, there is much confusion as to what something like Big Data really means and how it can help make the customer experience better and lead to more sales.
