Wifi not a deal breaker when it comes to recommending a hotel

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Travellers might want free wifi in hotels, or in some cases just wifi (even paid) would be nice, but it may not be enough to dissuade them from telling friends about a property or abandoning it altogether.

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Turning the spotlight around – measuring the social media measurement tools for hotels

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The hotel industry has a long history in customer experience measurement.

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Hotels call it online reputation management, but Market Metrix calls it too little, too late

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Hotels should insist on guests filling out surveys while still on the property so that owners have a chance to respond to problems before guests write user reviews.

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The Scan: Lonely Planet gives away its new city guides as iPhone apps, and other travel news

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Lonely Planet, TripEdge, Concur, Voyager, Stash Hotel Rewards, Digital Alchemy, Bescover, MarketMetrix, and ReviewPro all appear in our roundup of the stories making news and driving opinion on 2 October.

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