With a flat annual budget of only $50 million, how does Visit California consistently construct such a valuable destination brand?
Brand California: How to build a sustained, long-term perspective
May 22, 2013 By Leave a Comment
Case study: Expedia’s South America Week
April 16, 2013 By 1 Comment
Online travel agencies are often at a crossroads as far as marketing – they can either spend truckloads of cash on search advertising ) supplement their ad budgets with more creative partnerships that engage the imaginations of their consumers.
So just what does social influence mean in travel marketing?
April 11, 2013 By 4 Comments
Targeting influencers in marketing is most definitely not new – from sending out samples to social butterflies to Tupperware parties to the much-hyped ‘fam’ trip for press to a particular destination, it has all been done before. But what does influence really mean?
video advertisements
Hey travel brands, do you Squidoo? You should!
March 29, 2013 By 14 Comments
Sure you know Facebook. And its photo sharing acquisition Instagram, then of course there is popular platform of Twitter, but do you Squidoo?
JetBlue cleverly jumps on the Google Glass bandwagon
March 4, 2013 By Leave a Comment
US airline JetBlue has entered itself into Google’s "If I had Glass" contest via a series of posts on Twitter and on Google+ that feature "concept versions" of what passengers might experience. Savvy marketing.
Social media demographics in 2012 [RESEARCH]
February 26, 2013 By Leave a Comment
After a spirited discussion about privacy and social media last week, curiosity led to some research on the demographics of social media users in 2012.
Advertisement
What Crossover Rewards means for the future of loyalty programs
February 22, 2013 By 1 Comment
Delta and Starwood recently announced a watershed moment in the loyalty program space: a joint loyalty program that will provide perks across brands, aptly called Crossover Rewards. What does it mean for the future of loyalty programs?
Think you know video? Think again! [RESEARCH]
February 19, 2013 By Leave a Comment
Video is one of the most vital parts of any marketing strategy: sticky, engaging and malleable, the format is ideal for brand marketers looking to cultivate a loyal following and build a carefully constructed brand image. As far as length, the conventional Web video wisdom has always held that shorter is better.
Geo-targeted advertising poised for serious growth in coming years
February 15, 2013 By 1 Comment
Travelers have been leading the mobile charge for some time now, toting tables and clutching phones on trips all over the world. With all of these connected travelers roaming localities around the world, mobile advertising is poised to grow exponentially in the years to come.
Pinterest may be worth $2 billion, but travel brands struggle to keep pace
February 6, 2013 By 18 Comments
Despite lacking a marketing strategy, many travel brands are popular on the social scrapbooking site.
