With a flat annual budget of only $50 million, how does Visit California consistently construct such a valuable destination brand?
Delta and Starwood recently announced a watershed moment in the loyalty program space: a joint loyalty program that will provide perks across brands, aptly called Crossover Rewards. What does it mean for the future of loyalty programs?
Video is one of the most vital parts of any marketing strategy: sticky, engaging and malleable, the format is ideal for brand marketers looking to cultivate a loyal following and build a carefully constructed brand image. As far as length, the conventional Web video wisdom has always held that shorter is better.
Travelers have been leading the mobile charge for some time now, toting tables and clutching phones on trips all over the world. With all of these connected travelers roaming localities around the world, mobile advertising is poised to grow exponentially in the years to come.