El Al shows a sense of humor with Facebook campaign [VIDEO]

el al

The two-minute video is titled “Excuses El Al Passengers Use to Obtain Free Upgrades.”

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The big secret behind viral videos on YouTube

viral

Marketers and social media gurus would love to know how to make their wonderfully crafted video clips “go viral”. Finally, here is the answer.

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Engage at Every Stage: a trademarked call to action for mobile marketers

EngageAtEveryStage

The CMO Council has trademarked a signature call to action for mobile marketers called Engage at Every Stage, which urges mobile marketers to use emerging Mobile Relationship Marketing (MRM) to increase customer interaction.

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Rihanna previews her flirtatious, adventurous campaign for Visit Barbados

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The Barbados Tourism Authority took up a new look this past year, partnering with one of the island’s most well-known exports: pop superstar Rihanna.

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MyVR brings bespoke website design and seamless marketing to independent property owners

MyVR vacation rental marketing platform

From a property-specific website to vacation rental aggregators to social media, vacation rental marketing startup MyVR aims to facilitate managing these various touchpoints for vacation rental owners.

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Six marketing lessons from Red Bull and the man who fell to Earth

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Travel companies, pay attention.

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Hello Kitty takes tourists around Tokyo with colorful digital gusto

Visit Japan's HelloKitty app

Visit Japan, also known as the Japan Toursim Agency, has capitalized on this worldwide obsession in a digitally native way – a Hello Kitty iPhone app. Yes, Hello Kitty is now available for your next visit to Japan!

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Which travel website is winning the SEO game so far in 2012?

USHotels_Comparison

The search marketing pros at Ayima have been monitoring the state of SEO in the US/UK travel industry over the past year – and it ain’t pretty for the legacy brands.

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Room Key CEO talks partnerships, numbers and value propositions

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Room Key recently announced new partnerships with La Quinta, Millenium Hotels & Resorts, and the Leading Hotels of the World, bringing the total available properties to nearly 50,000. So what does this mean for the fledgling hotel booking engine?

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Concur and Madrona in for $10 million investment in buuteeq

buuteeq

Seattle-based digital marketing SaaS provider buuteeq has closed a $10 million investment round co-led by Madrona Venture Group and expense management solution provider Concur.

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