
Did Priceline’s Booking.com spend the most among travel brands in Google AdWords in 2011?

Only market leader TripAdvisor remained in its existing position last week in the top ten leading travel websites in the US as the remaining nine sites swapped places.

Bad timing and a dash of irony for the Denver Marriott Tech City after a computer glitch locked every guest from their hotel room just before midnight on New Year’s Eve.

Between the ranting tweets of actor Alec Baldwin and the Occupy Wall Street-targeted New Jersey governor Chris Christie, it wasn’t a great week for airline flight attendants and hotel waiters and waitresses in the public airwaves.
Marriott has seen the gap between it and market leader TripAdvisor extend further this week in the list of top travel websites in the US.

Marriott delivered a not-so-subtle message to Expedia about their negotiations on a new contract, which comes up for renewal at the end of 2011.
The two leading travel websites in the agency, accommodation and airline categories in the US all experienced declines in market share this week.

Don’t try to book the Waikiki Edition hotel through Marriott.com anymore — the website advises no rooms are available and you should try other area Marriott hotels instead.
The leading ten destinations and accommodation websites in the US command just 26% of overall traffic, compared to 66% for agencies and 82% for airlines.

Are you a online travel agency, tour operator, or traditional travel agency with responsibility for travel booking?

Direct, social media, offline retail, mobile web, mobile app, website et al – travellers can search and book products and engage with brains in more channels than ever before.

The business travel sector is embracing apps, mobile web, micro-management and virtual concierge systems – but what is the best strategy and how do you implement it?

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