As I took a domestic India flight over a lazy afternoon last Sunday, I was pleasantly surprised to see them make some sterling efforts on the retailing front on-board.
Tnooz-Datalex Webinar VIDEO â€“ Traveller experience: bridging divide between merchandising and loyalty
Marrying merchandising and customer loyalty – arguably the holy grail of the modern airline. But how can they do it effectively and where does it head next?
Tnooz-Datalex FREE Webinar â€“ Traveller experience: bridging divide between merchandising and loyalty
Airline merchandising and loyalty share a common objective to maximize profitability by delivering the desired branded traveller engagement and experience.
Merchandising is moving to a new phase – beyond relatively simple unbundling to enhanced ancillary services, personalisation via the social graph and more.
Suppliers such as airlines and hotels have rolled out significant merchandising strategies to boost their revenues from ancillary travel products.
A couple of years ago, Park City Mountain Resort’s merchandising efforts were relatively vanilla, with “a couple of pricing tiers and a handful of products.”
JetBlue redesigned JetBlue.com and its mobile website, and also introduced an iPhone app — emphasizing personalization in them all.
Lots of ideas were floated at the annual Datalex Userâ€™s Conference in Dublin last week, as a roomful of consultants, airlines, distributors, and technology providers talked about airline merchandising perhaps coming-of-age.