As I took a domestic India flight over a lazy afternoon last Sunday, I was pleasantly surprised to see them make some sterling efforts on the retailing front on-board.
Tnooz-Datalex Webinar VIDEO – Traveller experience: bridging divide between merchandising and loyalty
November 20, 2012 By Leave a Comment
Marrying merchandising and customer loyalty – arguably the holy grail of the modern airline. But how can they do it effectively and where does it head next?
Tnooz-Datalex FREE Webinar – Traveller experience: bridging divide between merchandising and loyalty
November 5, 2012 By
Airline merchandising and loyalty share a common objective to maximize profitability by delivering the desired branded traveller engagement and experience.
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Tnooz-Amadeus webinar VIDEO: How to market and sell unbundled travel
October 30, 2012 By Leave a Comment
Merchandising is moving to a new phase – beyond relatively simple unbundling to enhanced ancillary services, personalisation via the social graph and more.
Tnooz-Amadeus FREE Webinar: How to market and sell unbundled travel
October 10, 2012 By Leave a Comment
Suppliers such as airlines and hotels have rolled out significant merchandising strategies to boost their revenues from ancillary travel products.
When merchandising is no longer a slippery slope for ski operator
May 3, 2012 By 1 Comment
A couple of years ago, Park City Mountain Resort’s merchandising efforts were relatively vanilla, with “a couple of pricing tiers and a handful of products.”
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LeisureLink claims vacation rental and condo breakthrough on Travelocity with Marketspan platform
March 19, 2012 By 3 Comments
Independent owners of vacation rentals, condos and timeshares can toss the Excel spreadsheets.
JetBlue redesigns websites and debuts iPhone app with personalization touch
February 6, 2012 By 2 Comments
JetBlue redesigned JetBlue.com and its mobile website, and also introduced an iPhone app — emphasizing personalization in them all.
Airport social check-ins mean miles for United-Continental frequent flyers
December 15, 2011 By Leave a Comment
United and Continental airlines are now handing out miles and other perks to road warriors when they use Facebook and Foursquare to check-in through their social networks at various US airports.
Five reasons why the airline merchandising saga is maturing
June 21, 2011 By 6 Comments
Lots of ideas were floated at the annual Datalex User’s Conference in Dublin last week, as a roomful of consultants, airlines, distributors, and technology providers talked about airline merchandising perhaps coming-of-age.
