
Airlines are falling over themselves trying to keep engaged with passengers before and long after they sit in an aircraft seat – and British Airways is no exception.

Airlines are falling over themselves trying to keep engaged with passengers before and long after they sit in an aircraft seat – and British Airways is no exception.

Another nail in the coffin perhaps of brand-run social networks with confirmation Bluenity, a platform developed by Air France, will be shut down.

British Airways plans to shut down its Metrotwin social media platform at the end of September after three years in operation
British Airways is remaining tight-lipped for the time being but it seems the idea of creating online social networks for business and frequent travellers is catching on at its Waterside HQ in West London.
Hot on the heels of its MetroTwin project, linking London and New York, comes a very low-key launch for MetroTwin Mumbai.
The site is currenly a blog-type feed of destination content, penned by a range of India and UK-based bloggers.

Banish how it used to be carried out – travel inspiration and searching for products has changed immeasurably as consumers find new ways of finding the perfect trip.

Do you understand the true costs of travel payments, how to reduce your exposure to credit card fraud and surcharges or how virtual cards work?

Discussing recent hot topics such as the TripAdvisor-Jetsetter acquisition, hotel wifi, Wordpress and hotels, mobile design and user experience.

Ancillary services are here to stay, so how do travel companies and airlines develop their technology and relationships so that merchandising can work for everyone?
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