Plus, a new online calculator where AdWords buyers can figure out if their ads are converting into purchases.
Interesting data around mobile shopping habits in the US and UK, the type of purchases and users attitudes to mobile advertisements in this infographic from marketing research company, Intela.
When we received a tip from a helpful Tnooz reader noting an interesting search inconsistency with Google handsets running the newest version of Android, Jelly Bean, we decided it was a great opportunity to tear open the world of mobile search.
Direct response marketers WDMP have created quite the cohesive direct mail and digital campaign for client Monarch Airlines.
The CMO Council has trademarked a signature call to action for mobile marketers called Engage at Every Stage, which urges mobile marketers to use emerging Mobile Relationship Marketing (MRM) to increase customer interaction.
As mobile browsing continues to grow in popularity amongst consumers, travel brands looking to capitalize on shifting consumer behavior have one major decision: native app or optimized mobile site?
Location-based social networks such as foursquare and Gowalla likely will soon see a flurry of integrations with hotels and other brands as travel companies tap into new mobile-marketing vehicles.