Plus, a new online calculator where AdWords buyers can figure out if their ads are converting into purchases.
Case study: How Starwood boosted its mobile paid search ROI
April 5, 2013 By Leave a Comment
A quarter of US mobile users buy travel products [INFOGRAPHIC]
March 19, 2013 By Leave a Comment
Interesting data around mobile shopping habits in the US and UK, the type of purchases and users attitudes to mobile advertisements in this infographic from marketing research company, Intela.
Facebook: 9 fresh examples of how travel marketers can unlock success
January 29, 2013 By 14 Comments
Tips from Facebook’s travel lead in Europe’s DACH region and marketers from major travel companies that have seen high conversion rates from social marketing.
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Understanding mobile search: differences in ‘local intent’ Google SERPs
December 27, 2012 By 5 Comments
When we received a tip from a helpful Tnooz reader noting an interesting search inconsistency with Google handsets running the newest version of Android, Jelly Bean, we decided it was a great opportunity to tear open the world of mobile search.
Direct response drives latest push to get people to the slopes
December 5, 2012 By Leave a Comment
Direct response marketers WDMP have created quite the cohesive direct mail and digital campaign for client Monarch Airlines.
Engage at Every Stage: a trademarked call to action for mobile marketers
November 9, 2012 By Leave a Comment
The CMO Council has trademarked a signature call to action for mobile marketers called Engage at Every Stage, which urges mobile marketers to use emerging Mobile Relationship Marketing (MRM) to increase customer interaction.
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To app or not to app: Choosing the best mobile experience [INFOGRAPHIC]
September 4, 2012 By 8 Comments
As mobile browsing continues to grow in popularity amongst consumers, travel brands looking to capitalize on shifting consumer behavior have one major decision: native app or optimized mobile site?
Glass half full? TravelClick says half of hoteliers plan to increase mobile marketing
October 11, 2011 By Leave a Comment
With job growth anemic in the US and the debt crisis raging in parts of Europe, are hotels scaling down their mobile marketing efforts?
InterContinental hits it big with Gowalla mobile marketing
May 24, 2010 By 5 Comments
Location-based social networks such as foursquare and Gowalla likely will soon see a flurry of integrations with hotels and other brands as travel companies tap into new mobile-marketing vehicles.
