Glass half full? TravelClick says half of hoteliers plan to increase mobile marketing

travelclick

With job growth anemic in the US and the debt crisis raging in parts of Europe, are hotels scaling down their mobile marketing efforts?

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InterContinental hits it big with Gowalla mobile marketing

crowneplaza

Location-based social networks such as foursquare and Gowalla likely will soon see a flurry of integrations with hotels and other brands as travel companies tap into new mobile-marketing vehicles.

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