For some brands, merging the digital with the physical worlds seems like a logical step, but there are challenges with integrating a device like an iPad into a physical store.
Marketers all have the same fear: hammering away at their marketing campaigns without any change in success.
Travellers stay connected across the miles and use a wider variety of technology to do so, more than their parners, so says a survey from TripIt.
Whether they are responsible for managing check-ins, meals, entertainment activities or check-outs, hoteliers are always on the run and have no time to spare.
Check out these half-dozen noteworthy statistics about mobile adoption, with data from Expedia, IHG, Hotels.com, Yelp, and Google.
While Amazon offers the convenient checkout service to retail-website builders, other retailers are understandably loath to embrace the e-commerce giant’s tools.
Smartphones are going to be around for quite a while, even according to one of Nike’s leading wearable technology evangelists.