Tablets – iPad et al – are changing browsing habits for consumers across every vertical, meaning travel retailers especially need to understand the nuances between the various platforms their service.
Itâ€™s the mid-1990s, and Iâ€™m one of those management consultants so lovingly praised on the hit TV drama House of Lies.
That Android devices are much more susceptible to malware attacks than Apple iOS devices is not breaking news. This has been a trend for quite some time.
I recently went to a traditional consumer travel show, to see how travel companies today share information and promote their destinations.
TnoozLIVE next episode: April 30 – trending stories, spotlight on mobile UEX, inspiration and conversion
TnoozLIVE returns for the latest in its series of outings for 2013 – debating the hot stories of the moment and with a special look at one of the ongoing issues affecting the industry.
The pervasive fragmentation in online travel is extending into mobile. Travel companies are simply applying their existing web services to native and mobile web apps.
Consumers use smartphones and tablets in markedly different ways when researching and booking travel. So, therefore, separate strategies are needed to play to the distinct usages of each device.
CEO of Netflix, Reed Hastings, put it simply when he famously proclaimed last year: “We expect DVD subscribers to decline every quarter… forever.”