Tnooz chased down travel executives from many corners of the travel industry at this year’s PhoCusWright, for their 2013 predictions. This is the resulting video, including some of this writer’s own predictions.
Take a line-up of Expedia bigwigs and interrogate them how they’d like their holiday planning and trip experience to be down the road and you get a range of different answers.
Direct, social media, offline retail, mobile web, mobile app, website et al – travellers can search and book products and engage with brains in more channels than ever before.
As the always-connected traveller turns to mobile and other devices to search and book products, travel brands must finally grasp the importance of providing a seamless multi-channel customer experience.
Retail specialist Mary Portas released her report to the Government today on how to revive the High Street (Main Street) but there’s little mention of the multi-channel world we live in.
Consumers are more likely to have interacted with a travel company online in the past six months than had an in-store experience according to a study