The CMO Council has trademarked a signature call to action for mobile marketers called Engage at Every Stage, which urges mobile marketers to use emerging Mobile Relationship Marketing (MRM) to increase customer interaction.
Engage at Every Stage: a trademarked call to action for mobile marketers
November 9, 2012 By Leave a Comment
Always connected: Implications of the new multi-screen world for travel
September 5, 2012 By 2 Comments
Screens are pervasive, part of techno-centric society like never before. Consumers have screens of all shapes and sizes, and are increasingly using multiple screens at the same time. So how can travel brands capitalize on this developing trend of consumer consumption?
