Marketers have tried all sorts of complicated and often clever ways of getting travellers to talk about the destinations they represent, with mixed results.
Human Brochures – another twist on the way to promote destinations using social media
September 19, 2012 By 6 Comments
How a Swiss village wanted tourists but ended up performing better than Lady GaGa on Facebook
May 7, 2012 By 12 Comments
Those shy and retiring Swiss certainly know how to make some noise when it comes destination marketing on the web – even when it’s a tiny village in the mountains.
Switzerland fast becoming the darling of tourism marketing
April 27, 2012 By 5 Comments
MySwitzerland, the consumer facing brand for Swiss inbound tourism, is slowly building a reputation in the industry along the same lines as KLM.
video advertisements
MySwitzerland social media video – funny, very clever, but does it boost visitor numbers?
January 27, 2012 By 8 Comments
Tourism Queensland discovered that it takes more than the gushing of the advertising industry to ensure a high profile marketing campaign was actually worthwhile.
