Australia-New Zealand online accommodation service Wotif is targeting some of the biggest players in the region’s flight search and booking sector with the launch of WotFlight.
WotFlight – Fighting talk from Wotif as it targets flights, aiming for hotel repeat
February 17, 2010 By 2 Comments
Dateline New Zealand – BookIt acquisition by Trade Me is latest in huge war over very small turf
January 14, 2010 By 4 Comments
Let me take you down under. All the way down under to the online travel market in New Zealand.
With a population of only 4.23 million (123rd in the world), NZ punches above its weight in a number of arenas (sports, arts and movies being just a few).
Also in online travel. PhoCusWright tell us in their latest Asia-Pacific report that the combined ANZ online travel market is US$6.2billion (2008).
New Zealand turns to mobile wizard to fill top tourism role
September 21, 2009 By 2 Comments
Tourism New Zealand is probably recognised as one of the more progressive DMOs out there with its use of social media to tap into the search phase of the booking cycle.
It was one of the first to realise that YouTube is a far cheaper way of distributing video content to a wide audience on a global scale – rather than or alongside expensive 30-second TV adspots.
And now it has put its faith in Kevin Bowler, a techhead through and through, to spearhead the organisation’s next phase.
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