GetGoing has lifted the lid on its FlightFinder technology which highlights cheaper options nearby to consumers when they search for a flight
Move over, Priceline and Hotwire. GetGoing comes out of beta with its fresh spin on opaque discounts
Coming out of beta today, GetGoing asks travelers to purchase airfare first before being told where they’re going.
Opaque search, blind bookings – models which have found their way in to the travel lexicon in recent years, not least from the likes of Priceline with its Name Your Own Price system.
When I was a kid, my mother used to take me along on special shopping trips to Stew Leonoard’s, an iconic, mega-grocery store with now four locations in Connecticut and New York.
Over the past several weeks, there have been many opinions put forth about the OTAs – whether they are friend or foe, the best ways to use them, etc.
Travelocity officially launched its opaque-hotel offering, Top Secret Hotels, which had been in beta, in an effort to become a player in that space alongside Priceline and Expedia’s Hotwire.
Hotwire, the Expedia company specializing in opaque and retail sales of air, car, hotel and also media, ran across something in September and October that the company had never seen before: Car rental companies had so downsized their fleets that they were totally sold out in some U.S. markets.
Speaking during an investor conference call Dec. 10, Hotwire Group President Clem Bason said the company found that at times in September and October consumers couldn’t find rental cars on an opaque basis — where you don’t know the identity of the car rental company up-front — or on a retail basis on Hotwire.com in some markets. Bason said the company had never before seen something like this so staff phoned car rental call centers to confirm that the fleets indeed were sold out.
The airlines have cut capacity to increase yields, but the car companies have apparently taken the downsizing to new heights — or depths.