Technology folks all have great ideas for the next coolest thing. But for traditional companies, particularly those in travel, very few of these ideas see the light of day
So the gloves are coming off and the simmering dispute between the airlines and the GDSs over non-traditional content distribution is breaking out into war.
Ever since the Open AXIS Group burst upon the scene to much fanfare two weeks ago, the question is whether the new organization will be a force for good in the travel industry or a new resident on the Death Star.
Talking about technology standards can be mind-numbingly boring, and I should know â€“ I talk about them all the time.