Banish how it used to be carried out – travel inspiration and searching for products has changed immeasurably as consumers find new ways of finding the perfect trip.
MakeMyTrip, India’s leading OTA tells Tnooz about its acquisition plan with its $70 million cash reserve.
Changes at board level for Travelport as a new chairman is unveiled to replace Jeff Clarke and a number of new directors join following the recent completion of its refinancing.
First generation caches were about cutting cost â€“ and travel sellers tolerated low levels of accuracy to make savings.
Building a direct revenue channel has become paramount to any other marketing effort. And the hotel website is a critical component to selling room nights, preserving rate, and building market share.
At the onset of the new decade (1990) it became apparent that travel agents were caught in a price battle between the remaining four global distribution systems and the airlines.
What was hotel marketing like before the internet? Most marketers would agree these were simpler times.
Vacation rental startup Zaranga has fallen foul of the trademark police at Priceline and removed any references to “name your price” or “name your own price” from its branding.