
Oyster.com just implemented panoramic hotel photos in a very big way.
Oyster.com, which offers journalist-written reviews and hotel booking, took in more than $10 million in a Series B funding round from the Travel Channel and previous investor Bain Capital.
Elie Seidman, the co-founder and CEO of Oyster.com, thinks the new Orbitz hotel ad campaign, is slick, but divorced from reality.
Oyster.com, which features journalist-written hotel reviews, plans to launch websites in Canada, the U.K., Germany, France, Spain and Italy before the end of 2010, the company says.

Oyster.com, the website that dispatches journalists to write hotel reviews, is trying to position itself as a reliable, objective resource for travel agents.
Oyster Hotel Reviews will stick with its professionally written hotel reviews, but plans to morph into a hotel-transaction website starting in early April.

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