More insight into which brands are winning the organic and paid search game in the UK travel sector comes from Stickyeyes
Digital marketing specialists DC Storm teamed up with researchers from the maths department at Sussex University recently on a project to help companies get the best from search engine marketing
Priceline global brands such as Agoda and Booking.com are eclipsing their rivals from the Expedia and Orbitz camps around the world when it comes to a presence in paid-search.
Despite protests to the contrary, the move by Carnival Corp.’s brands in North America to bar travel-agency partners starting Jan. 1, 2010, from participating in keyword bidding on the lines’ trademarks likely comes down to an economic decision.
You know, in these things, you have to follow the money.
It likely has become so expensive for Carnival to bid on keywords in the Google, Bing and Yahoo search engines and then to consummate a booking that it is tempting for the cruise company to try to swat away the bids of those online travel agencies and other cruise sellers that it can pressure to bow out of the process.
Carnival’s decision has created an uproar in the ranks of some major online cruise sellers.