Back to basics – Four essentials for any mobile travel strategy

mobilie hand

Believe it or not, people today are more dependent on our phones than even our wallets – indeed some research says that 70% of people who used a smartphone believe that losing their mobile phone would be worse than misplacing their wallet.

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A new problem for OTAs: Airline websites are outselling them in the US

typical airline ticket purchase method US

For the first time, more US fliers say they typically use airline websites to book airplane tickets than they use OTAs, says a new study from travel consultancy PhoCusWright.

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Travel fragmentation is extending to mobile

fragmentation

The pervasive fragmentation in online travel is extending into mobile. Travel companies are simply applying their existing web services to native and mobile web apps.

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2012 was the year cruise lines’ branded sites overtook the OTAs

cruises

Data from PhoCusWright reveals the tipping point for branded cruise sites.

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Time to feed the zombie travel startups to the lions (aka The Successful Ones)

zombie

One of the larger challenges running a complex, supplier-facing business within the tours and activities sector is the competitors (all startups) that are failing.

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The Scan: Skyscanner heads to the US, Marriott tests lobby booking, and more travel tech

skyscanner US

Skyscanner, PhoCusWright, Marriott, Yatra, OneTwoTrip, WAYN, TripRental, Rover, TUI, TourWrist, Yelp, JetBlue, and American Airlines are mentioned in today’s round-up of travel tech news.

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Travel industry should go back to its innovative digital roots, act like Amazon and Apple instead

amazon

Travel was the engine that drove the first wave of ecommerce. Travel made ecommerce a star, as the online travel landscape – and far beyond – was transformed.

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Facebook: Travel is behind other sectors with social marketing, but some brands have nailed it

cathay facebook

When Facebook speaks, many people in the travel industry (often reluctantly) listen. No longer that upstart social thing for young folk – it matters to one billion or so people globally.

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360 rules: TourWrist follows PhocusWright victory with raft of new partnerships

TourWrist announces new travel partnerships

Hot off of several awards, including the Demo Day $1 million IDG Media and several PCW/General Catalyst awards, panaroma technology provider TourWrist has announced a series of new travel brand partnerships.

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The travel industry can be absurd, so don’t add to the suck factor – do something crazy instead

suck

It was like a breath of fresh air and a punch in the face all at the same time, if that’s possible.

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