The industry hears constantly about how Gen-Y thinks about communication and, therefore, engagement with one another and brands in a different way.
SOCIAL – Product news, launches and more – May 2013
May 10, 2013 By Leave a Comment
ReviewPro and TripAdvisor become certified partners.
Battle of the sexes played out in social media
April 29, 2013 By Leave a Comment
It’s not just the youngsters, adults have given into the social media temptation and have signed up for Facebook and created Twitter accounts.
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Pintrips comes out of beta and pins hopes on crowd-sourced tips
April 16, 2013 By Leave a Comment
Four months on from its initial launch, Pintrips is now fully open and expanding its “pinning” model so that its users can recommend flights to fellow travellers.
Airlines on Pinterest: in-depth look reveals a bit of a graveyard
March 15, 2013 By 3 Comments
Pinterest was one of the star social networks of 2012. Countless articles and reviews and paeans were written about it and, notably, unlike Google Plus, it never received much criticism.
Pinterest rolls out free Web analytics tool for brands
March 14, 2013 By 3 Comments
Pinterest is in the news today because it has launched an analytics system.
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Pinterest may be worth $2 billion, but travel brands struggle to keep pace
February 6, 2013 By 18 Comments
Despite lacking a marketing strategy, many travel brands are popular on the social scrapbooking site.
Hello, Social Media Butler – a $47,000 hotel assistant to help share Barack Obama inauguration
January 14, 2013 By Leave a Comment
In what would normally be filed under “More money than sense”, one US hotel has created an eye-watering deal costing $47,000 which includes a Social Media Butler.
Visual storytelling – a core part of digital marketing for hotels
December 31, 2012 By 7 Comments
One question I am often asked by hotel emarketers: “Do we really need so much visual content to sell our hotel rooms?”
Social media important in the inspiration and experience stages of travel, not for bookings
November 29, 2012 By 6 Comments
A sizeable study of leisure trippers in 13 countries around has shed further light on how important social media in two important areas of the travel funnel.
