As we now know, Google is testing a version of its Comparison Ads format for online hotels.
Big questions as Google circles the wagons around the hotel industry
December 16, 2011 By 11 Comments
Google plants Hotel Finder tool right above every other ad
December 15, 2011 By 16 Comments
More developments at Google likely to tweak the noses of the hotel industry and online travel agencies as it puts tools for Hotel Finder at the top of search results.
Travel marketing firms merge to create MMGY Global, claim biggest in the world
December 9, 2011 By Leave a Comment
It’s not just constant chatter around the industry about consolidation of suppliers and intermediaries – those spending the industry’s marketing money are also joining forces.
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Travel businesses pledge to spend more on social media and mobile in 2012
November 15, 2011 By 2 Comments
Two-thirds of travel companies will spend more of their precious marketing budgets on social media next year, while over half will also target mobile channels.
Reevoo tips major SEO benefits for travel from authentic review service
November 11, 2011 By 1 Comment
Consumer reviews specialist Reevoo says its newly unveiled travel review service will bring significant SEO benefits to the sector
How to take travel search marketing to the next level with product feeds
November 8, 2011 By 4 Comments
Search Engine Marketing (SEM) is one of mainstays in digital advertising of almost every industry vertical, but especially travel.
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Establishing the USP of a hotel for online marketing
November 7, 2011 By
Every hotel needs to discover what is unique about its brand and then promote heavily in its marketing efforts on the web.
Social media becoming most important marketing channel for travel, PPC in fourth place
November 7, 2011 By 13 Comments
Social media’s place as a marketing channel for the travel industry as well as its use for researching and buying a holiday is causing much scratching of heads.
Google extends Hotel Finder tool beyond US destinations
October 19, 2011 By 8 Comments
Google’s experiment with its Hotel Finder tool for US destinations must be paying off as the search giant has quietly opened it up to include European cities.
101 search marketing tips for hotels
October 10, 2011 By 3 Comments
That’s right folks, 101 PPC tips. These tips, tricks, and quick How Tos range from beginner to intermediate to advanced players in the hotel sector.
