Clear Channel Airports has been chosen by SFO to provide digital media and sponsorship solutions.
MARKETING – Product news, launches and more – May 2013
May 31, 2013 By Leave a Comment
Kayak and Allianz Global Assistance unite for travel insurance deal.
Collateral damage: Google cannibalizing its own PPC revenues?
May 24, 2013 By 10 Comments
For the first time, there’s ample empirical evidence that Google may actually be cannibalizing its PPC revenues in the travel vertical after entering the market with competing products.
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Google versus Facebook – from an advertising perspective [INFOGRAPHIC]
May 8, 2013 By 3 Comments
There is a new kid in town when it comes to online marketing – Facebook, after years of trying to convince marketers that it was a viable platform, is starting to make its mark.
Beginners guide to digital marketing in China
April 23, 2013 By Leave a Comment
Whether a realistic business proposition or not, many Western businesses will look to China at one point or another with a view of entering and making vast sums of money.
Six myths about SEO hoteliers are still believing
April 9, 2013 By 24 Comments
Last week I took an informal survey and asked a group of hoteliers we work with what the top SEO questions they often hear.
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Step forward Graph Search into the digital marketing mix for hotels
February 23, 2013 By Leave a Comment
There’s a well-known saying in real estate – “location, location, location” – which points to the great importance of, well, location when determining the desirability of a property.
The death of SEO and why keywords are possibly being removed to push paid traffic
February 12, 2013 By 38 Comments
Here is a piece of so-called Inside Baseball analysis that is slowly affecting large swathes of the travel industry, in particular hotels.
Principles and science of persuasion [VIDEO]
January 27, 2013 By Leave a Comment
In a world where many are bombarded marketing messages, word-of-mouth and the noise of social media, what compels consumers to still buy a product?
Top ten tips for hotels to improve their search engine presence
December 13, 2012 By 5 Comments
So even if we’re now agreed that hotel search on engines such as Google is not about to disappear any time soon, there is still plenty that hotels can do to improve their performance in the channel.
