Google’s experiment with its Hotel Finder tool for US destinations must be paying off as the search giant has quietly opened it up to include European cities.
101 search marketing tips for hotels
October 10, 2011 By 3 Comments
Thatβs right folks, 101 PPC tips. These tips, tricks, and quick How Tos range from beginner to intermediate to advanced players in the hotel sector.
Stimulus and the Moments of Truth in hotel marketing
September 6, 2011 By 22 Comments
Moment of Truth is a concept proposed by Procter and Gamble to describe a step on the purchase cycle by a customer.
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Lights. Camera. Action. Welcome to the new hotel search soap opera
August 31, 2011 By 1 Comment
A new actor has appeared on the great soap opera that is hotel search – Google.
Students devise formula to improve travel click throughs
August 30, 2011 By 5 Comments
Digital marketing specialists DC Storm teamed up with researchers from the maths department at Sussex University recently on a project to help companies get the best from search engine marketing
Google starts bringing in tech partners for Hotel Finder
August 24, 2011 By Leave a Comment
Trust International is the first hotel reservation system to be selected by Google to work alongside online travel agencies and chains on the new Hotel Finder service.
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Rough guide to marketing data feeds in travel
August 23, 2011 By 7 Comments
Travel companies face an increasingly complex digital market, as ecommerce continues to evolve at a rapid and exciting pace.
Travel site cuts Google spend after success of Facebook as a new channel
August 8, 2011 By Leave a Comment
Twelve months on since the OnHolidayGroup launched the cheekily named Google Bypass project, Google may have won the battle but possibly lost the war.
Rough guide to enhancing travel affiliate marketing β Part Two of Two
July 22, 2011 By 1 Comment
In the previous article we looked at channel diversity and how this relates to new opportunities in affiliate marketing, as the discipline continues to grow and evolve.
Rough guide to enhancing travel affiliate marketing – Part One of Two
July 21, 2011 By 4 Comments
Travel brands who market products and services online via affiliates are seeking the most efficient ways to drive traffic, conversion rates and profitability as the channel continues to grow and diversify.
