There is one thing those “Ten secrets for a successful startup” articles never mention – the critical business need for a fuzzy shark suit.
Nine signs it is time to use social video to fuel marketing and PR
February 9, 2012 By 4 Comments
TripAdvisor axes controversial Dirtiest Hotels PR campaign
January 10, 2012 By 4 Comments
Perhaps another sign that TripAdvisor is moving into a new phase with the user review giant scrapping its annual and often controversial Dirtiest Hotels series.
Only the CEO of Ryanair would have a biography like this
December 8, 2011 By 5 Comments
Love him or hate him (or his airline), Ryanair CEO Michael O’Leary certainly knows how to poke fun not only at his own image but much of the business world around him.
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Eight honest tips for travel entrepreneurs and their startups
April 29, 2011 By 1 Comment
Jim Hornthal has been in the travel industry for a long time. He often jokes that the first booking he made in online travel was at Kitty Hawk with the Wright Brothers.
Eleven tips for bootstrapping an online travel startup
September 16, 2010 By 9 Comments
There are many different approaches to financing a new online travel company, raise venture funding, tap into a wide network of angel investors, or go it alone.
Hipmunk Hype: A tale of two Valleys
August 30, 2010 By 12 Comments
Hipmunk launched two weeks ago, but it was only the other day that I got a chance to take a look at the site.
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Hotel companies PRing themselves on the web like crazy
August 27, 2010 By 3 Comments
Interesting research released this week indicating the volume of different key words on digital press releases, with travel brands clearly making huge use of such services.
Should travel PR companies stop trying to woo Old Media and switch to travel retail sites?
July 5, 2010 By 19 Comments
Retail sites are changing across the digital landscape, but no more so than in the travel and tourism sector where ecommerce is being bolstered with other functionality.
Six ways to use social media and search to handle a crisis
June 4, 2010 By 5 Comments
Search and social media are two fast converging marketing techniques and there is an major opportunity for small to medium businesses to leverage them together.
Top 25 travel websites with odd names
February 19, 2010 By 19 Comments
Cheapflights has a canny PR campaign working behind the scenes to support the launch of its Zugu metasearch business – guess the logic behind the new name.
