No massive marketing budget? Smaller companies and startups often find themselves relying on the media thought PR stunts and initiatives.
This is exactly what happened this week with Indian online travel agency Cleartrip – turning the tables on its retained agency by slamming it in a blog post just after terminating the partnership.
This is the 6,000th article in Tnooz – not bad going, we think, for a reasonably small editorial team that has only been on the scene for just over two and a half years.
Perhaps another sign that TripAdvisor is moving into a new phase with the user review giant scrapping its annual and often controversial Dirtiest Hotels series.
Love him or hate him (or his airline), Ryanair CEO Michael O’Leary certainly knows how to poke fun not only at his own image but much of the business world around him.