No massive marketing budget? Smaller companies and startups often find themselves relying on the media thought PR stunts and initiatives.
Realised your PR agency is spamming valuable contacts? Fire it and then tell the world
December 7, 2012 By 7 Comments
This is exactly what happened this week with Indian online travel agency Cleartrip – turning the tables on its retained agency by slamming it in a blog post just after terminating the partnership.
How to pre-open a hotel [Part Two of Two - distribution, revenue management, sales]
May 30, 2012 By 1 Comment
In the first part of this article we discussed tips for pre-opening a hotel, focussing on PR, the website and SEO.
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How to pre-open a hotel [Part One of Two - social media and digital marketing]
May 23, 2012 By 2 Comments
The pre-opening phase of a new hotel is both a big challenge and a great opportunity at the same time.
6,000 articles and still trying to get beyond the puff
May 15, 2012 By 26 Comments
This is the 6,000th article in Tnooz – not bad going, we think, for a reasonably small editorial team that has only been on the scene for just over two and a half years.
Nine signs it is time to use social video to fuel marketing and PR
February 9, 2012 By 6 Comments
There is one thing those “Ten secrets for a successful startup” articles never mention – the critical business need for a fuzzy shark suit.
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TripAdvisor axes controversial Dirtiest Hotels PR campaign
January 10, 2012 By 4 Comments
Perhaps another sign that TripAdvisor is moving into a new phase with the user review giant scrapping its annual and often controversial Dirtiest Hotels series.
Only the CEO of Ryanair would have a biography like this
December 8, 2011 By 5 Comments
Love him or hate him (or his airline), Ryanair CEO Michael O’Leary certainly knows how to poke fun not only at his own image but much of the business world around him.
Eight honest tips for travel entrepreneurs and their startups
April 29, 2011 By 2 Comments
Jim Hornthal has been in the travel industry for a long time. He often jokes that the first booking he made in online travel was at Kitty Hawk with the Wright Brothers.
Eleven tips for bootstrapping an online travel startup
September 16, 2010 By 10 Comments
There are many different approaches to financing a new online travel company, raise venture funding, tap into a wide network of angel investors, or go it alone.
