Room Key was supposed to be all about getting more hotel bookings for the major chains that founded the site, right?
Orbitz Worldwide is pinning its hopes on a now-completed technology platform migration and an American Express private label deal, which is supposed to generate some momentum starting in the fourth quarter of 2012.
Seeking to spur travel agents to use online tools, Carnival Cruise Lines introduced a rewards program for travel agents where they earn points to redeem iPads and gift cards after using various online tools.
The Expedia Affiliate Network focuses on the private label business, and Orbitz and Travelocity do, too, so why not Priceline?
Building on a 15-year relationship, United Airlines and Expedia Inc. signed a new multi-year agreement.
Orbitz Worldwide believes new, as-yet-to-be launched private-label partnerships, including the one it plans to implement with American Express next year, will account for about 10% of its global revenue and adjusted earnings on an annualized basis.
In what Orbitz Worldwide believes is a very significant deal, its private label service is slated to replace Travelocity’s as the power behind the American Express Consumer Travel site in the second half of 2012.
Orbitz Worldwide struck a private-label deal with Virgin Australia which has HotelClub powering standalone hotel bookings on Virgin Australia websites.