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TripWolf signs content deal with Footprint guidebooks, sheds light on new business model for content sites
October 15, 2009 By 3 Comments
Travel guide site TripWolf is to work with guidebook brand Footprint to digitise its entire portfolio of destination content from around 60 books.
Following a trial for Footprint’s Peru edition, TripWolf will spend the next few weeks and months taking the original text files of the remaining guidebooks and add a string of electronic marks to make it web-friendly.
CEO Sebastian Heinzel says the Footprint content will be available alongside existing material on the Tripwolf site – but will include a Footprint stamp to indicate the source.
