What’s next for ITA Software?

The Cambridge, Mass., travel technology firm has a thriving airfare pricing and shopping business, as evidenced by its recent QPX deals with Southwest Airlines and Air Canada.

But with half of ITA’s employees working on its fledgling airline reservations and departure control system, one technology consultant, who closely follows the company, terms ITA’s loss of the Air Canada reservations system project “a debacle” and says it is an open question whether ITA, now without any customers for this product, has a place in the airline res system market at all.

ITA Software co-founder and CEO Jeremy Wertheimer says the reservations system “is working” at full scale and “we’re talking to all people who want a system and we’re looking to a brave few who want to be early adopters.”