The retail and travel industries have plenty of overlap, and now travelers at Frankfurt Airport can buy duty free by scanning QR codes of products displayed (like an ad) on a wall.
QR Codes became one of the most polarised initiatives in digital marketing during 2011, with people either loving them as another tool to engage consumers or just wishing they would just go away.
Just for fun. Very amusing skit from Scott Stratten, president of UnMarketing, laying into the idea of QR codes and how impractical they can be.
I am always intrigued how tourism organisations that aren’t clients are approaching their mobile strategy, so was interested to hear how one in particular has found its native application performs five times better than its mobile site.
QR codes are beginning to permeate a number of areas of the industry – from mundane print ads to the weird hotel designed purely from angles and image of the code.
This might be an 1 April-type story – but it isn’t April Fool’s Day and this is a story about Dubai, so anything is possible when it comes to hotels in the Middle Eastern state.
You are a technical engineer, consultant or operations person and you happen to be riding the Massachusetts Bay Transit Authority Red Line in Boston or Cambridge, Mass., when a QR Code with no other identifying information appears in a print advertisement above your head.