The retail and travel industries have plenty of overlap, and now travelers at Frankfurt Airport can buy duty free by scanning QR codes of products displayed (like an ad) on a wall.
Hi-tech times as travel, retail and augmented reality hit airports after Chinese success story
May 9, 2013 By 1 Comment
Mobile and social marketing for hotels: more similar than you thought?
June 15, 2012 By 9 Comments
Many mobile marketing conversations focus on tactics such as applications and mobile web development, but there are other equally important concepts to consider as you plan a strategy.
Early social media hipsters… in 2062
February 9, 2012 By Leave a Comment
How will the current crop of social media fans look back on the scene in 50 years – with affection and nostalgia or bemusement and mild curiosity?
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Picture of year in travel technology – QR Codes poised to head down the toilet
December 30, 2011 By 6 Comments
QR Codes became one of the most polarised initiatives in digital marketing during 2011, with people either loving them as another tool to engage consumers or just wishing they would just go away.
The problem with QR codes [VIDEO]
December 1, 2011 By 1 Comment
Just for fun. Very amusing skit from Scott Stratten, president of UnMarketing, laying into the idea of QR codes and how impractical they can be.
How a destination used both mobile web and app, but the app won handsomely
September 14, 2011 By 3 Comments
I am always intrigued how tourism organisations that aren’t clients are approaching their mobile strategy, so was interested to hear how one in particular has found its native application performs five times better than its mobile site.
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Hotel chain enhances dining experience with QR codes
May 2, 2011 By 2 Comments
QR codes are beginning to permeate a number of areas of the industry – from mundane print ads to the weird hotel designed purely from angles and image of the code.
A rough guide to What-Else-Marketing in travel
April 27, 2011 By Leave a Comment
“What marketing” is the time-tested technique of informing visitors of opportunities prior to their visits.
Behold the QR code hotel
March 19, 2011 By 8 Comments
This might be an 1 April-type story – but it isn’t April Fool’s Day and this is a story about Dubai, so anything is possible when it comes to hotels in the Middle Eastern state.
ITA Software undertakes puzzling recruitment drive with QR Code
February 3, 2011 By 5 Comments
You are a technical engineer, consultant or operations person and you happen to be riding the Massachusetts Bay Transit Authority Red Line in Boston or Cambridge, Mass., when a QR Code with no other identifying information appears in a print advertisement above your head.
