
Talk about multichannel distribution? Travel agents using Rand McNally’s Tripology.com are now getting customer leads via Travel Channel series about various vacation spots.

Talk about multichannel distribution? Travel agents using Rand McNally’s Tripology.com are now getting customer leads via Travel Channel series about various vacation spots.

Rand McNally launched an iPhone app, Explore America, which combines travel inspiration, maps, games and referrals to Tripology-affiliated travel agents.

Rand McNally has been in the maps business for 156 years and has catered to truckers, RV enthusiasts and bikers, but it just quietly relaunched as a sleek online travel-planning website.
If you’re wondering if you should try lead generation to get new customers or if you’ve tried lead generation and failed, read on.
John Peters, the president and CEO of Tripology, says Rand McNally acquired Tripology on Friday as the 154-year-old map and travel guide company transforms itself into an online and location-based online travel company.

Are you a online travel agency, tour operator, or traditional travel agency with responsibility for travel booking?

Direct, social media, offline retail, mobile web, mobile app, website et al – travellers can search and book products and engage with brains in more channels than ever before.

The business travel sector is embracing apps, mobile web, micro-management and virtual concierge systems – but what is the best strategy and how do you implement it?

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