Data trends on price parity in hotel rates across some of the major cities in Europe, showing differences in parity on brand sites and online travel agencies, as well as number in overall parity.
Two years in the making, UK regulator The Office of Fair Trading has cited Expedia, Booking.com and InterContinental Hotels in its investigation into fixing hotel rates.
It looks like the hotel industry’s trusty steed, rate parity, is lumbering towards the knackers yard, trash heap, call it what you like…
The wrong industry is paying attention to Tingo, the recent side project from TripAdvisor which is gaining notoriety from the travel trade.
We see it all the time: Travelers are planning trips months in advance thinking they will be rewarded with low rates for a hotel stay only to see standard rack rates.
There are still people convinced that revenue management is not applicable to resort hotels and is only the preserve of city-based properties.
With no formal training in marketing I’m often quite baffled by the industry’s terms and expressions. Perhaps cynically, I often feel they’re put in place to distract the consumer.
As the microscope focuses on supposed breaches of competition law around hotel bookings, a further illustration both the extent and confusion around the issue.
Accommodation owners, especially smaller businesses like B&Bs and guesthouses, use some kind of commission-based service to handle online bookings on their website.