Travel agents seeking insights into potential properties for customers are often left to search the Internet far and wide to glean perspective on a particular property, a challenge which has been directly addressed by reputation managers TrustYou with their newest product.
Maintaining a social media strategy is not only about scheduling tweets and replying to mentions. Rather, social media marketing is a living process in which each component is connected to the others.
Q&A portal Quora has rolled out the ability to search on answers, opening doors to potentially easier lead generation and better reputation management for travel brands.
The hotel industry has a long history in customer experience measurement.
Want to get some hard numbers as to how influential a hotel’s reputation can be to the bottom line? Well, here you go.
Egg on its face and an investigation almost guaranteed to give the comms people at British Airways a sleepless night after its Twitter account had a meltdown.
Hotels should insist on guests filling out surveys while still on the property so that owners have a chance to respond to problems before guests write user reviews.
In the old days, it was easy to understand the customer experience. You had your manager or salespeople walk around. You asked or incentivized your customers to complete comment cards or surveys.
A TrustYou study of 1 million hotel comments reveals what travelers are saying and how to stay ahead of the complaint curve.
The noise surrounding social media’s true value to the bottom line – the much-derided “social ROI” – has reached fever pitch recently, with some studies suggesting that many airlines have no ROI value for social. But what about hotels?
Banish how it used to be carried out – travel inspiration and searching for products has changed immeasurably as consumers find new ways of finding the perfect trip.
Do you understand the true costs of travel payments, how to reduce your exposure to credit card fraud and surcharges or how virtual cards work?
Discussing recent hot topics such as the TripAdvisor-Jetsetter acquisition, hotel wifi, Wordpress and hotels, mobile design and user experience.
Ancillary services are here to stay, so how do travel companies and airlines develop their technology and relationships so that merchandising can work for everyone?