Eat like a local and compete on a grand scale with Yelp, Zagat and Google+ Local.
TripAdvisor has partnered with airlines, including Lufthansa in Germany and Jet Airways in India, to hand out airline miles in exchange for hotel reviews.
Restaurant and shopping review company Yelp executed its initial public offering, and its stock was trading up to 73% higher than its $15 pricing at its debut on Nasdaq.
Hoteliers and restaurateurs anxious to sue TripAdvisor in the U.S. over travelers’ disparaging reviews may have to rethink their strategy following a legal decision involving Yelp.
Perhaps as a hedge against Google’s acquisition of Zagat, Kayak went ahead and added professional hotel reviews from Frommer’s and Budget Travel.
Officials from TripAdvisor and Yelp say Google threatened to shut them out of search altogether if they didn’t provide their content to Google Places.
Google acquired restaurant-review specialist Zagat, saying in a blog post it “will be a cornerstone of our local offering…”